Recovery Acres Society – Facing Frontline Burnout Conference
Email Templates| Social Media Posts | Event Promotion | Client
SkyBound Aerials is a blossoming aerial studio in Calgary, AB, offering classes in silks, hoop, Lyra, trapeze, and hammock. This client asked for a fun, playful, yet classic design incorporating colours commonly found in the sky. First, I created a colour palette derived from a sunset, then began choosing and modifying a font for the logo that resembles an aerial silk. The client requested an aerialist in a hoop to be a part of the design, so I chose a split position for the aerialist that can be rotated both horizontally and vertically. This decision allowed me to create a dynamic logo with accurate and legible sizing across all media types.
Event Cover – Lunch and Learn
Event Cover – Conference
Although the client requested only a logo, I provided some simple branding elements such as a colour palette and typography choices that were free from copyright and cost nothing to download so the client could use them to create branded assets in the future. This project was approved on the first round of designs, and knowing that I executed her vision the first time around was a huge win! The client was provided with all of the logos in the brand colours and black and white for a comprehensive, yet diverse brand that she can customize to her liking. The client also received a simple brand guidelines document. This project falls under my Basic Branding service package.