Damson Madder Fashion Rebrand
Logo Redesign | App Design | Advertising | Print | Social Media | Packaging
This project was a collaboration with four classmates from VCAD to rebrand Damson Madder, a UK-based ethical and sustainable women’s fashion brand. Our goal was to refresh the brand’s visual identity while honouring its commitment to sustainability.
Primary Logo
App Screens 1
App Screens 2
Reusable Bag
Recyclable Shipping Box
Instagram Posts
Instagram Feed
Bus Stop Ad
Magazine Ad
Window Display
We redesigned the logo using clothespins to symbolize the brand’s connection to the fashion industry and developed a colour palette inspired by the meaning of “Damson Madder”—a plum flower—to reflect organic, yet bold tones with the plum colour as the core colour. We also created sustainable packaging that aligned with the brand’s eco-friendly values. This experience taught me valuable lessons about teamwork, idea sharing, and executing a cohesive brand vision.