Branding Passion Projects
Creative Exercises | 100% Original Concepts and Logos
These projects may not be for clients, but they do serve to exercise my creativity with no limits.
January 2025
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Luminelle Makeup
Luminelle is a conceptual makeup brand that produces shiny and glittery serums, lipgloss, highlighter, and eyeshadows. The products “illuminate your face” with their high-shine finish. The brand image is feminine, luxurious, colourful, and delicate.
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Biscuit Factory Cat Treats
The Biscuit Factory is a cat treat brand based on the joke that cats are working at “the biscuit factory” when they are kneading. The bold, bright and contrasting colour palette paired with the cute illustration style makes the package stand out on a shelf.
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This creative practice outside of my client work helps me improve as a designer. It shows that I truly love design. It’s not just my job, it is my passion and I can’t imagine doing anything else.